Approach
The return a product offers and the return its holder keeps are different numbers, and the difference is predictable before the market falls. Our assessment, FREBO, reads an investor on five axes; the profile selects a payoff family; and only then are the instruments within that family ranked by the return the holder is likely to realise. Expected return does not choose the family.
Research
The method rests on a research programme we publish in full: working papers on behavioural implementation and payoff design, the behaviourally realisable return, a study of Nigerian attitudes to risk drawn from our own assessment data, and the Old Shoreham Credit Papers, a census of Nigerian corporate credit. The papers, studies and data sit on the research page.
Read our research